From Fab to Netflix to Amazon, the eCommerce world is starting to warm up to the future of online shopping: Social curation. Call it the “Pinterest-effect” — People are embracing the idea that bookmarking and social sharing slowly are replacing search with regards to product discovery. And this is leaving many investors salivating at the prospect of Pinterest’s eventual revenue model.
Taking this idea one iteration further, Wanelo, like OpenSky and other Pinterest-offshoots, is a site that allows users to bookmark and share their favorite products via a grid layout and high-res imagery. Ostensibly the startup wants to find a quicker path to profitability by focusing only on the curation of things that bring in revenue. Makes sense.
Unlike OpenSky, the startup allows you to follow your Facebook friends in addition to top site users — resulting in a more personalized product feed than that of just celebrity selections. To…