Editor’s note:Matt Cohler is a General Partner at Benchmark Capital. He’s responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firm’s portfolio. You can follow him on Twitter here.
I wrote a Quora post the other day saying that mobile is just now becoming the most important platform and that winners and patterns are just starting to emerge.
As I mentioned recently in an interview with Michael Arrington at TechCrunch Disrupt, one of the patterns that’s emerging in mobile is this: Great mobile apps act like push-button remote controls for real life.
Check out this television remote control. Doesn’t it remind you of how a user interacts with a mobile smartphone?
Two important elements of a remote control are that the user only needs to push a button to make something happen and that the user can easily and…